Which virtual reality retail innovation was first widely adopted by major Broadway theaters to boost ticket sales during the 2020-2022 pandemic period?

The performing arts industry is rapidly evolving with new retail technologies that enhance audience experiences. From virtual reality previews of performances to AI-driven personalized memorabilia, theaters and performance venues are reimagining how they sell products and experiences. Test your knowledge of this cutting-edge intersection between performing arts and retail innovation!

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VR Seat Preview: allowing customers to experience views from specific seats before purchasing tickets
Virtual Costume Try-On: letting fans virtually try on digital replicas of famous Broadway costumes before purchasing merchandise
Backstage Pass: offering virtual backstage tours with exclusive shopping opportunities for limited-edition memorabilia
Performance Simulator: enabling users to virtually perform on famous stages with professional equipment available for purchase