Which innovative brand storytelling technique did Penguin Random House use to launch Margaret Atwood's 'The Testaments' that broke traditional publishing norms?

In the publishing industry, effective brand storytelling can transform how readers connect with authors and literary works. Publishers increasingly use narrative techniques to build author brands and create immersive literary experiences beyond just the books themselves. This poll tests your knowledge of contemporary brand storytelling approaches in literature and publishing.

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A global midnight release event with performers wearing the iconic handmaid costumes, turning the launch into performance art
A series of cryptic QR codes hidden in independent bookstores that unlocked chapters from the book when scanned
An interactive mobile app that allowed readers to 'live' in Gilead through augmented reality experiences for 30 days before release
A limited edition run where the book's cover would only reveal its full artwork when touched by the reader's hands