Which major gaming retailer was the first to implement an AR 'try before you buy' feature that allows customers to virtually place gaming setups in their homes before purchasing?

In the rapidly evolving gaming industry, retailers are embracing augmented reality to transform how players discover and interact with products. This innovative approach has changed the traditional customer journey, creating immersive shopping experiences that blend virtual and physical worlds. Test your knowledge about this cutting-edge retail strategy that's reshaping how gamers connect with their favorite titles and merchandise.

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GameStop with their 'Reality Check' AR app in 2019
Best Buy with their 'Virtual Gaming Space' feature in 2020
Steam with their 'Room Scale Preview' tool in 2018
Amazon Gaming with their 'Setup Simulator' function in 2021