Which famous product failure from the 1980s led Coca-Cola to receive over 400,000 angry letters and phone calls, and became one of the most instructive retail strategy blunders in business history?

The history of retail is filled with both stunning successes and spectacular failures. Some of the most valuable business lessons came from innovations that didn't succeed. This trivia focuses on a major retail failure that ultimately transformed how companies approach product launches and market research, becoming a case study in business schools worldwide.

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New Coke
Crystal Pepsi
Apple Newton
Ford Edsel