Which brand collaboration with a film franchise is credited with increasing its product sales by 65% through the partnership, becoming one of the most successful movie-brand collaborations of all time?

Major film studios frequently partner with brands for mutual promotion. These collaborations can range from product placement within films to co-branded merchandise and marketing campaigns. The most successful partnerships create authentic connections between the brand and the film's narrative or characters. Test your knowledge about some of the most notable brand collaborations in film history that changed the game for marketing in entertainment.

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Ray-Ban sunglasses with 'Men in Black'
Reese's Pieces with 'E.T. the Extra-Terrestrial'
FedEx with 'Cast Away'
Aston Martin with James Bond films