Which Broadway show pioneered the use of a digital lottery ticket system that became a viral marketing phenomenon, creating block-long lines of hopefuls and generating millions in free publicity?

The performing arts industry relies heavily on innovative marketing strategies to fill seats and create buzz around productions. From Broadway shows to local theater companies, the way these performances are marketed can make or break their success. This trivia question explores a groundbreaking digital marketing campaign that changed how performing arts organizations promote their shows. Test your knowledge of performing arts marketing history!

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Hamilton
The Book of Mormon
Wicked
Dear Evan Hansen