In the 2020 U.S. presidential election cycle, what unprecedented shift occurred in campaign advertising spending?

In today's political landscape, campaign advertising represents one of the most significant expenditures for candidates and parties. The strategies, regulations, and effectiveness of these marketing campaigns have evolved dramatically in the digital age. This trivia question examines a notable shift in political advertising budgets that reflects changing voter engagement patterns and media consumption habits. Test your knowledge about how modern political campaigns allocate their marketing resources!

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Digital ad spending exceeded traditional TV ad spending for the first time in a presidential election
Radio advertisements received more funding than billboard and print media combined
The majority of campaign funds were spent on direct mail marketing rather than media advertising
Political merchandise sales generated more revenue than was spent on television advertising