Which innovative marketing campaign by the World Wildlife Fund (WWF) allowed supporters to 'adopt' endangered animals and received international acclaim for its effectiveness in raising conservation funds?

Test your knowledge about innovative marketing campaigns that have made a significant impact on wildlife conservation efforts. These campaigns have not only raised awareness but have also successfully generated funding and support for protecting endangered species and their habitats. See if you can identify the groundbreaking campaign that changed how conservation organizations approach public engagement.

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Species Sponsorship Program
Wildlife Guardian Initiative
Adopt an Animal
Earth Hour Membership