Which music retailer successfully transformed from a brick-and-mortar chain to an omnichannel experience, launching its own digital streaming platform in 2015 after nearly facing bankruptcy?

The music industry has undergone massive digital transformation, revolutionizing how we discover, purchase, and experience music. Leading brands have had to adapt their business models and customer experiences to stay relevant. Test your knowledge about how a major music brand reinvented itself to survive the digital revolution!

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Tower Records
HMV
Virgin Megastore
Sam Goody