Which famous athlete launched the first signature shoe line that revolutionized the concept of celebrity product endorsements in retail?

In the world of retail, celebrity partnerships can transform a brand's visibility and appeal overnight. These collaborations have become a cornerstone of retail innovation, creating buzz, driving sales, and connecting with new audiences. This trivia question tests your knowledge of one of the most influential celebrity-brand partnerships that changed the landscape of athletic footwear forever. Can you identify which famous person pioneered the concept of signature athletic shoes?

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Michael Jordan with Nike's Air Jordan (1984)
Pelé with Puma (1970)
Bjorn Borg with Diadora (1975)
Magic Johnson with Converse (1979)