Which psychological barrier did Tesla's 'Million Mile Warranty' marketing campaign primarily aim to overcome in potential electric vehicle customers?

Tesla's groundbreaking 'Million Mile Warranty' campaign transformed electric vehicle marketing by addressing one of consumers' biggest concerns: battery longevity. This campaign demonstrates how transportation companies can turn technical specifications into powerful marketing messages that reshape consumer psychology around emerging technologies. Test your knowledge of this influential automotive marketing strategy that changed how EVs are perceived.

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Range anxiety (fear of running out of charge)
Battery longevity concerns (fear that batteries would degrade quickly)
High initial purchase cost (concern about price premium over gas vehicles)
Charging infrastructure limitations (worry about finding charging stations)