Which celebrity founder pioneered the 'direct-to-consumer' beauty brand model that revolutionized the industry by eliminating retail markups and using social media as the primary marketing channel?

Celebrity-founded brands have revolutionized retail, creating billion-dollar empires beyond traditional endorsements. These famous entrepreneurs have leveraged their personal brands to disrupt industries and pioneer new business models. Test your knowledge about these celebrity retail innovators who transformed their fame into retail success stories and changed how we think about celebrity business ventures.

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Kylie Jenner (Kylie Cosmetics)
Jessica Alba (The Honest Company)
Rihanna (Fenty Beauty)
Gwyneth Paltrow (Goop)