Which Broadway musical pioneered the 'dynamic pricing' strategy in theater, allowing ticket prices to fluctuate based on demand, similar to airline pricing models?

Test your knowledge about the innovative marketing strategies that have transformed Broadway shows from stage productions into global entertainment phenomena. Successful Broadway productions combine artistic excellence with sophisticated marketing campaigns to attract audiences and build brand loyalty. How familiar are you with the groundbreaking promotional techniques that helped certain shows become cultural institutions?

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The Book of Mormon
Wicked
The Lion King
The Producers