Which innovative product development approach did Hamilton: The Musical use that revolutionized Broadway ticket sales and accessibility?

The performing arts industry has been transformed by digital technology in recent years, creating new ways to develop, market, and distribute theatrical experiences. From virtual reality previews to data-driven casting decisions, technology has changed how productions are created and consumed. Test your knowledge about how product development strategies in the performing arts have evolved in the digital age!

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The Hamilton App with daily $10 lottery tickets, creating unprecedented digital engagement with younger audiences
Virtual reality headsets distributed at theaters allowing audience members to switch between different character perspectives during the show
Subscription-based streaming service that allowed viewers to watch live performances from home before the COVID-19 pandemic
AI-powered casting software that analyzed audience reactions to determine optimal performer selections for different markets