Which athlete's endorsement deal led to the creation of the first signature basketball shoe line that remains highly successful decades after the athlete's retirement?

In the world of sports equipment and apparel, celebrity endorsements can make or break a product. One particular endorsement deal changed the landscape of athletic footwear forever, creating a brand within a brand that continues to dominate the market decades later. Test your knowledge about this iconic partnership that revolutionized how sports products are marketed and became a cultural phenomenon beyond the court.

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Michael Jordan with Nike (Air Jordan)
Shaquille O'Neal with Reebok (Shaq Attaq)
Magic Johnson with Converse (Weapon)
Larry Bird with Adidas (Superstar)