Which revolutionary marketing strategy did the Gideons International use that led to the Bible becoming the most widely distributed book in history?

The publishing and distribution of religious texts represents one of history's oldest forms of product marketing. From ancient scrolls to digital apps, religious organizations have employed innovative strategies to spread their sacred texts. This poll tests your knowledge about a revolutionary marketing approach that dramatically increased Bible accessibility in the 20th century and transformed religious publishing forever.

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Free hotel room placement program starting in 1908
First religious text to use mass television advertising in the 1950s
Pioneer of the subscription-based religious text delivery model
First to implement the 'buy one, donate one' business model for religious texts