Which major sports retailer launched the first-ever 'Human Performance Lab' that uses 3D motion capture to analyze athletes' movements for customized product recommendations?

Modern sports retailers are constantly innovating to stay competitive in a rapidly evolving market. From high-tech solutions to unique customer experiences, innovation labs have become crucial for major sports brands and retailers. Test your knowledge about how top sports companies are pushing boundaries with their dedicated innovation centers!

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Nike with its Nike Sport Research Lab (NSRL)
Under Armour with its UA Lighthouse
Adidas with its Adidas Future Lab
DICK'S Sporting Goods with its DICK'S House of Sport