Which outdoor brand launched the 'Paths of Yggdrasil' campaign in 2013, featuring products named after Norse realms and promotional materials showing the World Tree connecting their global stores?

In 2013, a renowned outdoor gear company made headlines with their ambitious brand repositioning that leaned heavily into Norse mythology. Their product launch event featured elaborate recreations of Asgard, and their advertising campaign wove ancient tales of gods and giants into modern adventure narratives. This bold strategy sparked a notable trend of mythology-inspired marketing across multiple industries. Test your knowledge about this pivotal moment in mythological brand marketing!

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Arc'teryx
The North Face
Fjällräven
Columbia Sportswear