Which sports brand pioneered the first digital loyalty program that rewarded customers not just for purchases, but also for physical activity tracked through its mobile app?

Test your knowledge about one of the most innovative loyalty programs in sports history! Athletic brands and teams are constantly evolving their strategies to maintain fan engagement and boost merchandise sales. This particular program revolutionized how sports franchises think about customer retention and brand loyalty, creating a model that many have tried to replicate across the industry.

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Nike with its Nike+ program
Adidas with its miCoach system
Under Armour with its MapMyFitness rewards
Reebok with its Fitness Points platform