Which celebrity's 1992 partnership with Nike revolutionized athletic endorsements with the famous 'It's gotta be the shoes!' campaign and helped grow Nike's basketball shoe revenue from $65 million to over $500 million in just 5 years?

Celebrity endorsements have transformed retail marketing strategies for decades. When famous people align with brands, they can create instant recognition and trust. But which celebrity endorsement campaigns have truly changed the game in retail history? Test your knowledge about the intersection of fame and consumer behavior in this trivia challenge that explores how star power influences purchasing decisions and brand loyalty.

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