Which gaming company first introduced a virtual fashion partnership that allowed players to purchase real-world designer clothing replicas for their in-game characters?

In the rapidly evolving gaming industry, virtual retail experiences have transformed how players interact with brands and make purchases. From in-game stores to limited edition virtual merchandise, gaming platforms have become sophisticated retail environments with unique marketing strategies. Test your knowledge about how major gaming companies have pioneered innovative retail approaches in virtual worlds!

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Epic Games (Fortnite) with Balenciaga in 2021
Roblox with Gucci in 2022
Minecraft with Louis Vuitton in 2020
Animal Crossing with Marc Jacobs in 2020