Which major film studio was the first to open a dedicated VR retail store where customers could purchase movies while experiencing scenes in virtual reality?

The film industry has embraced technological innovations to enhance viewer experiences beyond traditional theater settings. One significant advancement was the integration of virtual reality into movie merchandising and promotional strategies. Major studios have invested millions in creating immersive VR experiences to complement their blockbuster releases. Test your knowledge about this fascinating intersection of film, retail, and virtual reality technology!

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Warner Bros. with their 'DC Universe: Immersed' store in Los Angeles (2016)
Disney with their 'Disney Dimensions' store in Orlando (2017)
Universal Pictures with their 'Universal VR Experience' in New York (2018)
Paramount Pictures with their 'Paramount Portal' in Las Vegas (2015)