Which Broadway musical first introduced 'dynamic pricing' to theater tickets, where prices fluctuate based on demand, similar to airline tickets?

The performing arts industry has seen innovative marketing and pricing strategies to fill theater seats night after night. Some of the most successful Broadway productions have pioneered unique approaches to ticket pricing that have revolutionized the industry. Test your knowledge of the business side of Broadway with this challenging question about a famous pricing innovation.

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The Book of Mormon (2011)
Wicked (2003)
Hamilton (2015)
The Lion King (1997)