Which innovative marketing strategy helped an initially unsuccessful novel become one of the best-selling books of all time, creating an entirely new promotional model for the publishing industry?

In the competitive world of arts and literature, marketing innovations have dramatically changed how creative works reach audiences. From classic novels to modern art installations, unique promotional strategies have helped certain works achieve unprecedented success while others remain hidden gems. Test your knowledge about groundbreaking marketing approaches that transformed relatively unknown creative works into cultural phenomena.

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The 'Book Club Effect' - Oprah Winfrey selecting 'The Deep End of the Ocean' by Jacquelyn Mitchard as her first book club pick in 1996, creating the 'Oprah Effect'
The 'Advance Chapter Release' - J.K. Rowling releasing sample chapters of Harry Potter books online before publication
The 'Viral Cover Contest' - Dan Brown allowing fans to vote on the cover design for 'The Da Vinci Code' through social media
The 'Literary Scavenger Hunt' - Stephen King hiding clues about his next novel in magazine interviews, creating a pre-publication puzzle