Which celebrity was the first to negotiate a retail deal where they received equity in the company rather than a traditional endorsement fee, creating a new model for celebrity-brand partnerships?

Many celebrities have leveraged their fame by becoming brand mascots or spokespersons for major retail products, creating memorable marketing campaigns that shaped consumer behavior. This trivia tests your knowledge of iconic celebrity-brand partnerships that revolutionized retail marketing and influenced product design. Can you identify which famous person pioneered a particularly innovative retail marketing strategy?

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George Clooney with Nespresso
50 Cent with Vitamin Water
Beyoncé with Pepsi
Michael Jordan with Nike