Which innovative marketing strategy led to a record-breaking 85% increase in ticket sales for the 2019 revival of 'Oklahoma!' on Broadway?

The performing arts industry has undergone significant transformation in marketing strategies over the past decade. Traditional playbills and marquee advertisements have been supplemented or replaced by innovative digital campaigns. This trivia question focuses on how Broadway shows have leveraged modern marketing approaches to reach new audiences and maintain relevance in the digital age. Test your knowledge of the intersection between performing arts marketing and technology!

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Immersive 360° virtual theater tours allowing potential attendees to experience the unique in-the-round staging before purchasing tickets
A partnership with a major streaming platform where subscribers received early access ticket codes and exclusive behind-the-scenes content
AI-powered dynamic pricing that adjusted ticket costs hourly based on real-time demand analysis and social media sentiment
The 'Broadway Blackout' campaign where all digital advertising was deliberately paused for one week, creating artificial scarcity and media buzz