Which children's book character was adopted as the official mascot for Barnes & Noble bookstores in 1993 and has since appeared in their marketing, store displays, and children's section branding?

Throughout publishing history, certain characters have transcended their original stories to become brand mascots for publishers, bookstores, and literacy campaigns. These iconic figures help market literature to new generations and create instant recognition for their brands. Test your knowledge of these literary marketing icons that bridge the worlds of commerce and culture!

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Clifford the Big Red Dog
Curious George
The Very Hungry Caterpillar
Paddington Bear