Which gaming platform first introduced 'dynamic in-game advertising' that could be updated in real-time based on player behavior and preferences?

The gaming and virtual worlds industry has revolutionized marketing strategies, creating unprecedented opportunities for brands to engage with consumers in immersive environments. From in-game advertising to virtual storefronts, companies are finding innovative ways to capture attention in digital spaces. Test your knowledge about how major gaming platforms have transformed consumer engagement and marketing approaches in virtual environments.

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Activision Blizzard's Call of Duty series (2007)
Massive Incorporated's technology in Anarchy Online (2005)
Fortnite's branded events platform (2018)
Second Life's virtual billboards (2003)