Which pharmaceutical company first pioneered the use of virtual reality (VR) for physician education about complex drug mechanisms of action?

In the competitive world of medical devices and pharmaceuticals, marketing innovations can significantly impact a product's success. This trivia question focuses on a groundbreaking approach to medical product marketing that changed industry standards. Test your knowledge about how pharmaceutical companies have evolved their marketing strategies to reach healthcare providers and patients.

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Pfizer with their anticoagulant medication Eliquis in 2014
Johnson & Johnson with their immunology treatments in 2015
Novartis with their heart failure drug Entresto in 2016
Merck with their diabetes medication Januvia in 2013