Which iconic advertising slogan earned its creator a $1 million bonus in 1988 after transforming the brand's identity and sales?

Brand slogans can become cultural touchstones that transcend their products. In 1988, one particular slogan revolutionized marketing and became so successful that its creator was paid an unprecedented $1 million bonus - an astronomical sum for a tagline at that time. This three-word phrase not only boosted sales dramatically but transformed the brand's identity and became one of the most recognized advertising slogans in history. Test your knowledge of this pivotal moment in advertising history!

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Just Do It (Nike)
Think Different (Apple)
Got Milk? (California Milk Processor Board)
Tastes Great, Less Filling (Miller Lite)