Which global brand maintained the same logo for nearly 100 years (1886-1985) before making a significant change that many historians consider one of the greatest marketing blunders in history?

Throughout history, many iconic brands have undergone significant identity transformations to adapt to changing times while maintaining their core values. Some of these evolutions represent fascinating case studies in product marketing history, showing how visual identities can both honor heritage and embrace modernity. Test your knowledge of these historical brand transformations!

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Coca-Cola
Ford Motor Company
Levi Strauss & Co.
Heinz