Which pharmaceutical company first launched an FDA-approved mobile app that allowed patients to track medication adherence and included gamification elements to improve treatment compliance?

The healthcare and pharmaceutical industry has seen some revolutionary marketing campaigns that changed how medical products are promoted to both healthcare professionals and patients. This poll tests your knowledge of a significant digital marketing breakthrough in the medical field that transformed patient education and medication adherence. Can you identify the innovative campaign that set new standards in pharmaceutical digital marketing?

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Novartis with their 'ViaOpta' app for visually impaired patients (2014)
Pfizer with their 'Quitter's Circle' smoking cessation app (2015)
AstraZeneca with their 'Day-by-Day' adherence tracking platform (2016)
Janssen (Johnson & Johnson) with 'Care4Today' medication management app (2013)