Which of these cultural mascots was originally a centuries-old festival character before becoming the official brand ambassador for a traditional craft company?

Brand mascots aren't just modern marketing tools—they often have deep roots in cultural traditions around the world. From festival characters that became commercial icons to mythological beings that represent brands, mascots can bridge ancient traditions with contemporary commerce. Test your knowledge about how cultural mascots have influenced and been adopted by brands that celebrate heritage and traditions.

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Daruma Doll (Japan's Takasago International Corporation)
Krampus (Austria's Demmer Tea)
Pulcinella (Italy's San Gregorio Armeno artisan collective)
Nazar Amulet (Turkey's Evil Eye Ceramics)