Which pharmaceutical company first introduced the 'academic detailing' approach to marketing, where educational outreach replaced traditional sales tactics?

The pharmaceutical and medical device industries have pioneered some of the most innovative marketing approaches in history. From ethical considerations to groundbreaking campaigns that changed public health outcomes, medical marketing has evolved significantly over decades. This trivia question focuses on a pivotal marketing case study that transformed how medical products are promoted to healthcare professionals and patients alike. Test your knowledge of this landmark industry shift!

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Merck & Co. (1980s)
Pfizer (1990s)
GlaxoSmithKline (2000s)
Johnson & Johnson (1970s)