Which celebrity completely rebranded their image when launching their beauty brand, moving from a music-focused identity to becoming recognized as a beauty and fashion mogul?

Brand identity is crucial in the world of celebrity marketing and product development. Many famous people have successfully leveraged their personal brand to create successful product lines. This trivia question explores how celebrities have transformed their personal brand identity into successful business ventures through strategic brand storytelling and identity development.

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Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Jennifer Lopez with JLo Beauty
Selena Gomez with Rare Beauty