Which retailer's loyalty program famously uses the traditional Chinese 'red envelope' (hongbao) concept, resulting in over 1 billion digital red envelopes exchanged during a single Lunar New Year?

Cultural traditions heavily influence consumer purchasing decisions worldwide. Many retailers have successfully incorporated cultural symbols, festivals, and heritage elements into their advertising campaigns and loyalty programs. This trivia question explores how a major retailer leveraged traditional symbolism to create one of the most successful seasonal loyalty programs that celebrates cultural heritage while driving significant sales increases.

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Alibaba's Alipay 'Lucky Money' program
Amazon's Prime Cultural Heritage Rewards
Walmart's Lunar Celebration Points
Target's Tradition Tokens Rewards