In which year did Tesla Motors open its first retail store, introducing its revolutionary direct-to-consumer sales model for automobiles?

Tesla Motors revolutionized not just electric vehicles, but also how cars are sold to consumers. Breaking away from the traditional dealership model, Tesla pioneered a direct-to-consumer approach with company-owned stores in high-traffic retail locations. This product marketing innovation challenged century-old auto retail practices and sparked legal battles in multiple states. Test your knowledge about Tesla's retail innovation journey!

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2008
2003
2012
2010