Which pioneering retail loyalty program, launched in 1896, is widely considered the first modern customer retention scheme that used collectable stamps redeemable for merchandise?

Brand loyalty has transformed dramatically throughout retail history. From simple punch cards to sophisticated digital ecosystems, loyalty programs have shaped consumer behavior for centuries. This trivia question explores a pivotal moment in the evolution of formal retail loyalty programs that fundamentally changed how businesses approached customer retention and brand loyalty strategies.

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Sperry & Hutchinson's S&H Green Stamps
Betty Crocker's Box Tops Program
American Express Membership Rewards
Montgomery Ward's Customer Dividend Program