Which major performing arts organization was the first to implement a 'dynamic subscription' loyalty program that allowed patrons to build custom packages across different performance types?

The performing arts world has been revolutionized by digital ticketing systems and customer loyalty programs. These innovations have changed how theaters engage with audiences, track preferences, and create personalized experiences. This trivia question explores how a major performing arts organization pioneered a groundbreaking approach to customer loyalty that has since been widely adopted across the industry.

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The Metropolitan Opera (New York)
Lincoln Center Theater (New York)
American Repertory Theater (Cambridge)
Royal Shakespeare Company (UK)