Which innovative retail strategy in the 1990s revolutionized telescope marketing and dramatically expanded the amateur astronomy market?

The astronomy industry has seen remarkable marketing innovations over the decades, particularly in how telescopes are advertised and sold to both amateur and professional astronomers. This poll tests your knowledge about a pivotal moment in telescope retail history that changed how these complex scientific instruments were marketed to the general public. Can you identify the revolutionary marketing approach that transformed telescope accessibility?

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The 'GoTo' computerized mount technology with tagline 'The stars at your fingertips'
The 'Astronomy Club Discount Program' where buyers received membership to local astronomy organizations
The 'Celestial Guarantee' offering money back if users couldn't locate specific planets within 30 days
The 'Astronomer's Apprentice' program providing personal training with every telescope purchase