Which celebrity entrepreneur established a retail innovation lab that uses AI to create personalized shopping experiences based on biometric data?

Many celebrities have ventured beyond their fame into the world of retail technology, leveraging their personal brands to create innovative shopping experiences. This trivia question tests your knowledge about famous personalities who have made significant contributions to retail innovation labs, developing cutting-edge technologies that transform how we shop. Can you identify which celebrity entrepreneur has pioneered a particularly groundbreaking retail concept?

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Ashton Kutcher with his 'Future Retail Labs' focusing on emotion-recognition technology for personalized shopping
Jessica Alba with her 'Honest Innovation Center' using blockchain technology for product authenticity verification
Serena Williams with her 'S by Serena Tech Hub' utilizing VR for virtual fitting rooms
Will.i.am with his 'i.future' lab developing voice-activated shopping assistants for luxury retail