Which linguistics principle primarily drove Domino's Pizza's famous 2012 slogan change from "Get the door, it's Domino's" to "Oh Yes We Did"?

The language used in retail branding has evolved dramatically over decades, with linguistic experts often consulted to craft the perfect brand slogan or name. From phonaesthetics (how words sound) to semantic associations, language choices can make or break a retail brand's success. This trivia question explores how linguistic science has influenced one of the most recognizable rebranding stories in retail history.

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Speech act theory - shifting from a directive (command) to a commissive (promise) speech act to signal brand commitment
Lexical minimalism - reducing word count to improve brand recall and memorability across multiple languages
Phonological prominence - increasing the number of stressed syllables to create more dynamic verbal branding
Semantic broadening - removing specific references to delivery to expand perceived brand offerings