Which Broadway musical pioneered the use of daily digital lottery ticket sales that dramatically increased audience diversity and became an industry standard marketing approach?

In the competitive world of Broadway productions, one innovative marketing strategy transformed how theatrical productions are promoted and sold tickets. This campaign not only revitalized a struggling show but established a new benchmark for performing arts marketing. Test your knowledge about this game-changing approach that combined digital innovation with traditional theatrical promotion.

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Hamilton (2015)
The Lion King (1997)
Wicked (2003)
The Phantom of the Opera (1988)