Which major retailer launched a highly successful marketing campaign based on Norse mythology that transformed their brand perception and significantly increased their market share?

Throughout history, mythology and folklore have influenced retail marketing strategies in fascinating ways. From brand names inspired by gods and goddesses to storytelling techniques that echo ancient myths, retailers have long tapped into the power of these timeless narratives. This trivia question explores how a major modern retailer leveraged mythology in one of their most successful marketing campaigns.

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IKEA's 'Valhalla Collection' campaign featuring furniture named after Norse gods and a store layout inspired by the Norse cosmos
Target's 'Arrows of Destiny' campaign with Thor-inspired imagery and lightning bolt symbolism throughout their stores
Walmart's 'Yggdrasil Savings' campaign that used the World Tree concept to connect different department sections
Amazon's 'Odin's Wisdom' loyalty program that featured ravens as messengers of exclusive deals