Which company launched the first modern retail loyalty program in 1981, forever changing how businesses reward customer retention?

Before digital cards and smartphone apps, retail loyalty programs had humble beginnings that revolutionized customer retention strategies. This question explores the origins of formal retail loyalty programs that paved the way for the sophisticated systems we see today. Test your knowledge of retail history and how merchants first began systematically rewarding repeat customers!

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• American Airlines (AAdvantage)
• S&H Green Stamps
• Tesco Clubcard
• Sears Roebuck & Co.

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