Which candy experienced a 65% sales increase after its prominent feature in a 1982 sci-fi blockbuster, where it was used to lure an alien creature?

Product placement has become a sophisticated marketing strategy in Hollywood, with some placements becoming as iconic as the films themselves. Major studios can generate millions in additional revenue through strategic brand partnerships, while products featured in blockbusters often see significant sales boosts. How well do you know these famous product integrations that blurred the line between storytelling and advertising?

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• Reese's Pieces in 'E.T. the Extra-Terrestrial'
• M&Ms in 'Close Encounters of the Third Kind'
• Skittles in 'The Thing'
• Hershey's Kisses in 'Poltergeist'

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