Which film franchise set the modern standard for movie merchandising, with its first film earning more from toy sales than box office revenue?

Test your knowledge about the lucrative world of film and television merchandising! The entertainment industry doesn't just make money from box office sales and streaming subscriptions - merchandise can sometimes generate more revenue than the actual content itself. From action figures to theme park attractions, successful visual merchandising strategies have transformed movies and TV shows into billion-dollar retail empires.

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• Star Wars (1977)
• Jaws (1975)
• E.T. the Extra-Terrestrial (1982)
• Indiana Jones: Raiders of the Lost Ark (1981)

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