Which innovative advertising technique, first used by Broadway show 'The Lion King' in 2012, allowed pedestrians to interact with live performers through digital displays?

The performing arts industry relies heavily on effective advertising and marketing strategies to attract audiences to theaters, concert halls, and venues. From traditional billboards to innovative digital campaigns, marketing in this sector has evolved dramatically in recent years. Test your knowledge about a famous advertising technique that revolutionized how performing arts productions connect with potential audiences.

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