Which sports brand pioneered the first fully automated, app-based 'concept store' that allows customers to test products in simulated athletic environments before purchasing?

The sporting goods industry is constantly evolving with innovative retail concepts and technology. Major brands compete not just with product quality but with groundbreaking retail experiences that engage athletes and fans alike. This trivia question tests your knowledge of recent retail innovation in the sports industry that changed how consumers interact with athletic products.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Nike with their Nike House of Innovation featuring Climate Rooms
Adidas with their Playground Store concept
Under Armour with their Performance Centers
Puma with their Fit Intelligence stores