Which advertising executive created Nike's famous 'Just Do It' slogan in 1988, inspired by the unusual last words of a death row inmate?

Nike's iconic 'Just Do It' slogan revolutionized sports marketing and became one of the most recognizable taglines in history. This campaign transformed Nike from a running shoe company to a global sports brand powerhouse, connecting with athletes of all levels through its empowering message. Test your knowledge about this legendary marketing campaign that forever changed how sports products are promoted and perceived.

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Dan Wieden
Lee Clow
Jeff Goodby
David Ogilvy